Dr. Harnevo is the inventor of the LifeOnKey™ concept and technology. She is presently responsible for the management and guidance of the global company, the technology and new business development in the United States. Dr. Harnevo is an avid entrepreneur, and a renowned expert in visualization technology in Israel and abroad. She has many years of experience in executive management, software design, software development and expert system design. Dr. Harnevo has served as a senior consultant in leading technology companies in the USA, Europe and Israel and serves on the Board of Directors of publicly traded International companies.

Mr. Farin together with Dr. Harnevo provide the business vision of the Company. He is also responsible to ensure that the Company is able to achieve its vision and goals through sophisticated business models. Mr. Farin joined Dr. Harnevo to commercialize the LifeOnKey™ and is responsible for the business development in Israel and in Europe. Mr. Farin has over 20 years of experience in management and business development in the Israel Local Authorities Data Processing Center, that are responsible for the computerization of the municipalities in Israel and all significant eGoverment initiatives. Mr. Farin holds a MBA and a B.Sc. in Mathematics and computer science, both from Tel Aviv University.

Ms. Halperin is responsible for business internationally across each sector. Donna brings experience in launching, growing and managing many successful businesses. She is an entrepreneurial sales leader with demonstrated success in building cross-platform revenues with B-to-C, B-to-B, domestic and international companies. Prior to joining LOK she was VP Sales and Business Development at The HealthCentral Network and at WebMD, she held the position of Senior Vice President of Consumer Sales and Business Development. The foundation of her overall success has been the combined disciplines of her studies in Special Education meshed with an MBA in Marketing from PACE University.