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the team












Moshe Farin


Mr. Farin (co-founder) is responsible to ensure that the Company is able to achieve its vision and goals through sophisticated business models and excellent execution, as well as for the business development in Israel and in Europe. Mr. Farin has over 20 years of experience in management and business development in the Israel Local Authorities Data Processing Center, leading of all significant eGoverment initiatives in Israel.

Linda Harnevo


Linda Harnevo is the inventor of the LifeOnKey™ concept and technology. She is responsible for the management and guidance of the global company. Dr. Harnevo is an avid entrepreneur, and a renowned expert in visualization technology in Israel and abroad. She has many years of experience in executive management, software design, and expert system design. Dr. Harnevo has served as on the Board of Directors of publicly traded International companies.

Donna Halperin

President - Consumer Health

Donna brings experience in launching, growing and managing many successful businesses. She is an entrepreneurial sales leader with demonstrated success in building teams and cross-platform revenues, domestic and international companies. Prior to joining LOK she was VP Sales and Business Development at The HealthCentral Network and SVP at WebMD, she held the position of Senior Vice President of Consumer Sales and Business Development

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